‘Living their brand’ in a dynamic tech workplace

Absorb Software

Year Completed

2020

Client

Absorb Software

Location

Calgary, AB

Size

160,000 SF

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Absorb Software is a global innovator in cloud-based learning management systems that has experienced recent rapid growth. The team works hard and plays hard, and CEO Mike Owens wanted to create an environment to reward his employees with a workplace that supports wellness and a social culture. We were engaged to create Absorb's headquarters in a new location, the landmark TELUS Sky building in Calgary.

PROJECT INSIGHT

While working on this project, Absorb’s philosophy may have rubbed off a little on our team: 'Anything worth doing, is worth doing fanatically well'.

Karen Iredale

Senior Associate

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Designing a living brand from the outside in

The challenge was to design a space that enabled collaboration and social connection across five floors. Absorb also wanted to 'live their brand' boldly through the design.

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Consolidating a bold brand with big ambitions

We facilitated employee workshops to carefully assess the potential qualities of their new office. Technology, amenities, appropriate use of space, and creating a place that nurtures talent were all key considerations. This research informed an intuitive and friendly design that balanced work and play, and could evolve with the company’s growth.

Absorb wanted their vibrant brand to be front and centre for everyone they welcomed into their office. We developed a brand strategy that used the corporate visual identity in an engaging use of graphics, and elevated both the visitor and employee experience.

CLIENT TESTIMONIAL

Calgary has been a great home for Absorb, and since our business has grown so rapidly in recent years, it was time for us to move into a location better suited to accommodate our current team and anticipated growth. Kasian made that happen.

Mike Owens

CEO, Absorb

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Creating intentional community, collaboration and connection

The client's desire to 'live their brand' within the office space was achieved through a liberal use of the corporate colour palette’s bright hues. As a wayfinding and brand strategy, a different colour was used on each of the five floors.

A variety of collaboration areas were created to support how work happens. Amenity rich community spaces with flexible furniture encouraged community and spontaneous interactions for work and play. There are areas for gaming and a place to watch favourite TV shows. We also created a chill lounge ― the 'no technology zone' ― to disconnect and recharge, as well as a yoga and prayer room.

These amenities are strategically distributed across all floors to encourage movement and interaction between teams.

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Setting the bar high for tech talent in Alberta

The workplace uniquely expresses Absorb’s culture and creates a valuable asset for their brand. Completed during the COVID-19 pandemic, we designed an adaptable environment in an unprecedented time, on schedule and on budget. The leadership team hosted a surprise virtual unveiling and the staff were ecstatic about the space and looking forward to moving in. Absorb now offers a resilient, high-performance workplace to attract and retain top talent.

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