240FOURTH: Reinventing downtown Calgary at ground level

What was once the dated and overlooked BP Centre in downtown Calgary, has been transformed into 240FOURTH; an inviting and future-ready destination for Calgary’s business community. QuadReal partnered with us to reposition the building, aiming to attract new tenants through a bold reimagining of its public spaces and amenities. Applying our Lifescape thinking, we created a new identity and a long-term vision that went beyond cosmetic updates to unlock the building’s full potential.

Natural light was scarce, and past renovations felt disconnected. Instead of taking a piecemeal approach, we envisioned a cohesive experience from the streetscape to the interior circulation, tenant lounge, conference centre, fitness centre, main floor lobby and food court. Every space was rethought to be welcoming, functional, and human-centered.

Rebranded as 240FOURTH, the building was designed to serve as both a professional hub and a social connector. The tenant lounge was styled like a boutique hotel lobby, comfortable and flexible enough to host daytime meetings and after-hours events. The refreshed food court and spa-like fitness centre add to the building’s appeal as a hybrid environment that supports both work and wellbeing.

The results speak volumes. While downtown Calgary faced record office vacancies, QuadReal secured a major tenant, transforming what was once a peripheral asset into a vibrant anchor in the city’s core. 240FOURTH is now more than an office building. It is a reason to leave the home office behind. A place to meet, connect, and be part of Calgary’s next chapter.

Kasian’s Lifescape methodology for 240FOURTH, can be summarized as ‘Attracting and spurring human activity on the ground level starts by making enhancements at the point of greatest impact, where the people are, and going beyond the built form to reflect the building’s identity.”